The newACURE Ionic Blonde Colour Wellness Shampoo is anultra-nourishing purple shampoo, created for blonde, platinum and ombre colour-treated hair. It helps to remove brassiness, leaving your hair looking salon-fresh and healthy.

Key ingredientspurple carrot, avocado, pomegranate and sunflower seed extract help to prevent colour from fading. Made vegan and cruelty-free without parabens or sulphates.

Vegan and cruelty free, the ACURE Ionic Blonde Colour Wellness Shampoo is packaged in a recyclable plastic bottle.

Directions:Apply to wet hair and work into a lather. Let it sit for a minute, then rinse and follow with .

Ingredients:Aqua (Water/Eau), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice*, Daucus Carota Sativa (Purple Carrot) Extract, Helianthus Annuus (Sunflower) Seed Extract, Persea Gratissima (Avocado) Oil, Euterpe Oleracea (Acai) Fruit Extract*, Rubus Fruticosus (Blackberry) Fruit Extract*, Punica Granatum (Pomegranate) Extract*, Rosa Canina (Rosehip) Fruit Extract*, Calendula Officinalis (Caldendula) Flower Extract*, Aspalathus Linearis (Rooibos) Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Glutamate, Benzaldehyde, Citric Acid, Sodium Levulinate, Levulinic Acid, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Ext. Violet 2/ Ci 60730.

*Organic Ingredient

Size: 236ml.

Made in the US.